Top 5 Educational Games Apps in Mexico Q2 2021

During the second quarter of 2021, the educational games category in Mexico saw notable trends across the top 5 apps on a unified platform. These insights are based on data from Sensor Tower.

Masha and the Bear Educational experienced a downward trend in weekly downloads early in the quarter but rebounded significantly to reach approximately 40.5K by the end of June. Weekly revenue showed fluctuations, peaking at around $27 in early April and ending the quarter with a modest $7. Active users remained relatively stable, starting at 264.8K and closing the quarter at 267.4K.

Lingokids - Play and Learn had a more varied performance. Weekly downloads saw a decline from 53.1K to 14.2K over the quarter. Despite this, weekly revenue remained strong, peaking at nearly $27K in mid-April and concluding at about $24.9K. Active users followed a downward trend from 113.5K to 66.8K.

Bini ABC games for kids! maintained a consistent pattern in weekly downloads, starting at 28.5K and ending at 16.9K. Weekly revenue remained steady, with minor fluctuations, averaging around $30. Active users decreased from 126.2K to 94.9K throughout the quarter.

PlayKids+ Cartoons and Games showed considerable growth in weekly downloads, peaking at 39.9K in late April before stabilizing around 12.7K by the end of June. Weekly revenue varied, reaching up to $7.4K in mid-April and ending at approximately $5.3K. Active users increased significantly from 56.2K to 85.8K.

Babyphone & tablet: baby games saw a steady increase in weekly downloads, starting at 11.6K and reaching 14.8K by the end of June. Revenue was minimal, with a peak of $20 in mid-June. Active users grew from 26.1K to 32.7K over the quarter.

These insights reflect the dynamic nature of the educational games market in Mexico during Q2 2021. For more detailed analysis, visit Sensor Tower.